Wednesday, May 28, 2014

Home Run!

I kicked off the Memorial Day weekend in grand style last Thursday, by tuning in to the CBS Evening News to catch their segment on Norman Rockwell's 1957 painting, "The Rookie," which I pitched and coordinated for Norman Rockwell Museum. Just in time for Christie's auction of the painting, which sold for $22.5 million that morning, the CBS segment was nicely produced, and original "Rookie" model, Sherm Safford was the perfect spokesman. You can view the clip below, and on the CBS News website:


As expected, last week kept me busy with press regarding Norman Rockwell's work at auction, and I fielded numerous calls from news outlets looking for perspective on the artist's enduring popularity; I thought journalist Karen Brown summed up this particular moment quite nicely in a segment for New England Public Radio, for which I was interviewed. Another news story I helped facilitate appeared in last Saturday's New York Times, including comments from our Museum's director. 

As I pointed out to The Berkshire Eagle in their May 16th article about the CBS Evening News segment, even though Norman Rockwell Museum did not own these recents works on the auction block, being consulted for these high-profile stories is "fortunate for us because it reminds people about what was so special about his [Rockwell's] work, and the fact that they can come here to see original artwork and learn more."

Interviewing Sherm Safford, Norman Rockwell's "Rookie," in the
Flower City. Photo by Sarah Clowe. ©Jeremy Clowe. All rights reserved.
Keeping this in mind, I contacted some of the press in my own hometown of Rochester, New York, before heading there for the long, holiday weekend—I figured that they might be interested in knowing that Mr. Safford has been a long-time resident of the area. WROC-TV, Rochester's CBS affiliate, took the bait, and visited Safford and me in the former Rockwell model's home the day after the auction. The station, which I used to work at back in the late '90s as an editor/camera man, filmed interviews about Rockwell's legacy with both me and Safford, and I brought along several props (the artist's reference photos for the painting, "Rookie" products from our Museum store) to help bring the story to life visually. The segment is scheduled to run next Tuesday, June 3, on the station's newscast (more details soon).

After we were finished with the WROC interview, I sat down with Mr. Safford myself, and conducted a videotaped interview for the Museum's archives. This fulfilled a goal we set during our first meeting at Rochester's George Eastman House back in August 7, 2011, when I interviewed Safford during my lecture about Norman Rockwell's models, and the number of videotaped oral histories I have conducted with them for the Museum over the years. It was fun to capture Safford's emotions the day after the heady auction and experience of viewing himself on national TV news the night before. You can listen to our original 2011 Eastman House interview here:

  

The rest of the Memorial Day weekend was spent catching up with family and friends, and making it to two magnificent Rochester landmarks: Highland Park, site of the Lilac Festival (we were just in time to witness the lilacs in full bloom), and the Memorial Art Gallery. The art museum was featuring an exhibit on Henri Matisse as printmaker, in addition to its gem of a permanent collection (which includes everything from Egyptian artifacts, classical paintings and sculpture, to modern art); we were also lucky to catch a lecture on the Hudson River School and plein air painting, provided by the curator of Olana, the historic home of Frederic Edwin Church, in Hudson, New York— it's funny that we traveled out to Rochester for a talk about art created in our area of the state, but it was informative for both me and Sarah (we have painted onsite at Olana ourselves in the past).

Home grown: lilacs in bloom at Highland Park, Rochester, NY, 
May 2014. Photo ©Jeremy Clowe. All rights reserved.
This week I'm back in the Capital Region/Berkshires, tackling press and preparing for Norman Rockwell Museum's upcoming exhibition on the illustration art of Edward Hopper (opening on June 7). Outside of work, I'm finishing up a couple independent video productions... trying to race against the clock. Indeed, taking a few minutes to write here feels like a welcome "seventh inning stretch."

Related Links:

"How Norman Rockwell drafted his 'Rookie,'" CBS Evening News, May 22, 2014

"Rockwell's 'The Rookie' to be featured on CBS News," Berkshire Eagle, May 16, 2014

"Rockwell Paintings Bring Windfalls - On Two Different Scales," New England Public Radio, May 22, 2014

Wednesday, May 21, 2014

Pitch Perfect


Left to right: Sherm Safford, Norman Rockwell's
original "Rookie," ready for his close-up with
CBS correspondent Lee Cowan, during visit
to Norman Rockwell Museum, May 15, 2014.
Photo by Jeremy Clowe for Norman Rockwell
Museum. All rights reserved.
Last week producers from CBS News visited Norman Rockwell Museum to film a segment I coordinated and originally pitched (no pun intended) regarding Norman Rockwell's 1957 painting, The Rookie (Red Sox Locker Room). You can read more about the origins of the shoot in this extensive Berkshire Eagle article, which I was interviewed for.

This Thursday, May 22, watch CBS Evening News to view the segment, which will include interviews with the painting's original model, Sherm Safford, and tours of the Museum's galleries, archives, and Rockwell's Stockbridge studio, located on our grounds. 

I will write more about the show, the Christie's auction of the painting (to be held on the same day), and my continued efforts as a spokesperson for the Museum. As they say, keep your eye on the ball... and watch this space!

Related Links:

CBS Evening News website

"Rockwell's 'The Rookie' to be featured on CBS News," Berkshire Eagle, May 19, 2014

Friday, May 9, 2014

Spring Training

This week went by fast, and seemed have a common thread... at least when it came to my day job.

Coming up for air... ©Jeremy Clowe. All rights reserved.
It actually started late last week, as I received a call from a writer with The Detroit Free Press; he was looking for a comment from Norman Rockwell Museum about Jackie Wells, a woman whose portrait Norman Rockwell had painted during his time in Massachusetts. It was around the late 1950s when Rockwell started attending Peggy Best's Sketch Club in Stockbridge, and one of the models the class was to paint/draw from life was Ms. Wells. Not being one of the illustrator's commercial works it seemed a rather obscure inquiry, but having been at the Museum for so many years, it didn't take me long to know exactly who the reporter was referring to.

Wells' portrait is one of the few nudes that Rockwell is known to have created during this mature point in his career; the fact that the model was African-American also makes it stand out during a time when few of the subjects he depicted for the conservative Saturday Evening Post featured people of color (they actually denied him that opportunity). I enjoyed speaking with this reporter, who made me consider how the work prefaced Rockwell's depiction of more diverse subjects during the following decade—I felt I had a lot to offer in terms of thoughtful reflection, and it was interesting to learn about how the model herself went on to inspire people (particularly those battling cancer in the Detroit area). 

Norman Rockwell (1894-1978), "The Rookie (Red Sox
Locker Room)," 1957. Norman Rockwell Museum
Digital Collections. ©SEPS: Curtis Publishing,
Indianapolis, IN
This week began with the news that two of the models for Rockwell's humorous Saturday Evening Post cover, "The Rookie (Red Sox Locker Room)" had been celebrated as guests of honor at Boston's Fenway Park. The occasion was to highlight the upcoming Christie's auction of the painting, and what better place than the landmark stadium used by the Red Sox? I knew the painting was to be displayed this week at Fenway, but had I know that the two living models—Sherm Safford and Frank Sullivan—would also be there, I might have insisted on attending. 

I had the pleasure of meeting Mr. Safford a couple times; the first being my August 2011 lecture at the George Eastman House on the topic of my videotaped oral histories with Rockwell models. Safford was the main character, "the rookie" in the 1957 painting, and a high school student from Pittsfield when the artist called on him to pose; he now lives in my hometown of Rochester, New York, and was kind enough to do a live interview with me during the lecture. We have kept in touch, and reconnected during the news about the upcoming auction.

I called Safford the day after the Fenway event, after seeing articles about him and Sullivan (a former Red Sox pitcher) during the event. Interestingly enough, the two had never met before, as Rockwell posed Safford separately from the Sox players who also traveled from Boston to his Stockbridge studio. It sounds like he and Sullivan a grand time at Fenway, and it's always nice to learn how these former models are treated. I had been meaning to get in touch with Sullivan, who now lives in Hawaii, and the event made me realize that there was no time like the present.

I gave the Red Sox Hall of Famer a call, inviting him to visit the Museum in Stockbridge if he had the opportunity during his week-long visit in Boston. Unfortunately he was not able, so I inquired about the idea of meeting him in Beantown to record his story, to which he was agreeable. It seemed like a worthwhile pursuit, since a videotaped interview with this former Major Leaguer would add to our important collection of historical recordings, and Boston is a hell of a lot closer than Hawaii.

Cutting to the chase, it didn't happen. During the time it took to seek approval on the meeting, Sullivan went ahead and made other plans (sometimes I wonder if I misunderstand the organization's needs or expectations). Too bad, because the research I conducted on him seemed interesting, and I enjoyed our brief chats on the phone. We might still have the opportunity to talk down the road, but I imagine this may have been my last window to do so in-person. Certainly the news of the upcoming sale of Sullivan's painting will be keeping me busy in the weeks to come.

Norman Rockwell (1894-1978), "Willie Gillis in Convoy," 1941.
©Norman Rockwell Family Agency. Courtesy of Sotheby's.
At the same time, out of nowhere, I received an inquiry about another painting going up for auction this month. This time it was a work I wasn't really familiar with, at least not in finished form. In 1941, Rockwell created a new illustration for his popular Willie Gillis series for the Post. Centered around the escapades of the fictional World War II recruit, I knew the series and had even interviewed the original model Bob Buck; I also knew that there was one unpublished illustration for the series that existed as a detailed charcoal study (the image in question).  What I learned was that Rockwell had also completed a fully rendered oil on canvas painting of "Willie Gillis in Convoy," and that it had been in the possession of Gardner High School since the 1950s. A beautifully executed work, this was quite the discovery, and a nice story about how the town is looking to auction off the work for needed funds to support a school scholarship.

Lo and behold, I'm doing more radio and print interviews, and on the front page of today's Boston Globe, talking about the painting and Rockwell's lasting legacy. It was a nice feeling to see my name and title appear so prominently in this major metropolitan newspaper, and one of the other interviews has been circulating through national publications courtesy of The Associated Press.

It felt good to offer my insight and interest for all of these intriguing stories... so why did I end the day feeling largely unfulfilled at work? 

Catching it while I can...
Photo ©Jeremy Clowe. All rights reserved.
My "moment of Zen" this past week was found away from my desk, running around photographing and filming the spring flowers starting to bloom on our campus. With all my other obligations, it is hard not to feel self-conscious about taking some time to attend to my own creativity. I'm not sure some of my colleagues get it, but it does require special focus to get it right, even for projects intended to benefit the Museum. The magnolia trees are beautiful but fleeting, so I knew I had a short window of opportunity to capture them; the idea is to include a few shots in a planned promotional video highlighting the Museum's year-round offerings... it was nice to give myself the time, and there must be a way to operate similarly in the coming months... who knows what the following day will bring? 

Media Collection:

"Rockwell Painting Kept in Storage in Gardner Heads to Auction," Boston Globe, May 8, 2014

"Norman Rockwell Painting Found at Gardner High School Heads To Auction," WBZ-Radio, May 8, 2014

"Adventurous Spirit of Woman Who Posed for Norman Rockwell Inspires Cancer Survivors," Detroit Free Press, May 6, 2014

"Rockwell Painting Shown at Fenway," Associated Press, May 5, 2014