Friday, August 15, 2014

#Trending!

This week I learned that Norman Rockwell Museum has been chosen as one of the finalists for a Berkshire Trendsetter Award in the area of "Public Relations"—it's been a busy year, so it's really nice to be recognized by the collaborative 1Berkshires for my efforts on behalf of the Museum! We were nominated "for efforts associated with their 45th anniversary celebration, which involved utilizing their in-house public relations staff to connect with local, national, and international media, and secured coverage in/on the NYTimes, Wall Street Journal, Jeopardy, CBS News, and others." Winners will be announced during a special awards ceremony to be held (in the Berkshires, of course) on Tuesday, September 9.

Speaking of managing the media, this summer has kept me on my toes. We have had some special visitors stop by, including a stop from the celebrity participants of Kiehl's LifeRide to support HIV/AIDS charities. Last Sunday it felt like HOG heaven, as over a dozen gleaming motorcycles descended on the Museum, en route during their nationwide tour. I didn't really recognize any of the celebrities, but several of my friends were jealous that Katee Sackhoff, an actress from the new Battlestar Galactica, was along for the ride. You can view some of my photos from the event here.

Even more satisfying for me that day: a visit from a veteran producer from ABC News, who had helped us with an update of some of our video production equipment. Along with my friend David, who sits on the Museum's National Council and has a background in the TV business, we walked around to look at the Museum's galleries and figure out any additional lighting or production considerations for a new promotional video for the Museum, which I am working on. It was quite helpful, and these two gentleman have been so supportive. I have been doing some filming around campus with our new Sony PMW-100 camera, and loving the results.

I mentioned in a previous post that I have been doing some freelance work for WMHT, the Albany, NY, PBS-TV station's new show, AHA! A House for Arts. The producers have asked me to create a segment on the Museum, and it's proven to be a bit challenging—in addition to trying to squeeze in the time to film, among other obligations, it is also a little daunting... since I am also the press manager, and want to show the Museum in the best light. I will keep you posted.



More immediately, the Museum has been featured on a number of TV news programs in the last week, including New England Cable News, which featured us on a segment broadcast live from Stockbridge (the Museum's town); WRGB-TV, the CBS affiliate in Schenectady (where my Mom used to sing); and Albany's Time Warner Cable News, which interviewed me last week regarding a generous grant the Museum just received from the George Lucas Family Foundation, to support our educational efforts (in addition to being one of the greatest storytellers of our time, the Star Wars creator is also an avid collector of original Norman Rockwell art). If you are a Time Warner Cable subscriber, you can watch the interview here.


#TripleSelfie! with radio host, Garrison Keillor.
June 2014.
Speaking of other celebrities, who meant a lot to our families over the years: Garrison Keillor, the host of the long-running radio show, A Prairie Home Companion, paid a visit to the Museum last June, following a taping of his show at nearby Tanglewood. It was a pleasure to meet Keillor, who I remember my father enjoying so much back in the day. I took some photos during his tour of our galleries, and my wife and I did manage to have him sign one of our books (Love Me, one of my favorites) and chat with him a little bit about the anniversary of his show, which just celebrated 40 years (he stressed that it was a "celebration," not an anniversary!). The noted humorist was just as charming as you would imagine.



Today continued to be busy with visits from reporters from The Boston Globe and Albany Times Union, so there never seems to be a dull moment at the Museum, which continues to celebrate its 45th anniversary. 

Anyway, the weekend is here and I look forward to some R&R... although exciting, a welcome change of pace from all the PR!

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