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| Mary Keefe ("Rosie") signing autographs at Norman Rockwell Museum, July 2013. Photo by Jeremy Clowe for Norman Rockwell Museum. All rights reserved. |
Like many of Rockwell's models, Mary was also one of his neighbors during the years the artist lived in Arlington, Vermont. She was just 19 and the town telephone operator, when Rockwell called and asked her if she could pose for his latest painting. "You knew he used a lot of people in Arlington," she recalled during a 2002 video interview I conducted with her for the Museum. "You just knew that that's what he did. So I said 'sure' and went down, and sat there for maybe two hours or so. Gene Pelham, his photographer, took all the pictures."
Several weeks later she received a call from Rockwell, apologizing for changing her petite frame into the hefty, muscular figure (inspired by Michelangelo's painting of the Prophet Isaiah on the ceiling of the Sistene Chapel). She seemed to take it in stride, despite the occasional ribbing. The illustration appeared on the May 29, 1943 cover of The Saturday Evening Post, becoming a beloved symbol for women who joined the workforce during World War II.
It is amazing to see how Norman Rockwell's images continue to resonate to this day. Shortly after hearing the news of Mary's passing, I started to receive numerous press calls at the Museum looking for comment and more information. Today's New York Times features an article, which includes excerpts from my 2002 interview; and I have also shared audio from that interview with such radio outlets as WAMC, our local NPR station, as well as Hartford's WTIC (coincidentally, where I once interned during college).
A blog post I created on our website has been cited by numerous sources, and my Facebook post about the news has set a record for us (currently reaching over 2 million 200 thousand people, with over 9700 likes and 15,470 shares). Our Facebook fans have been posting comments of appreciation and even archival photos of family members who served as real-life "Rosies" or modern-day tributes.
From my years of conducting videotaped oral histories with Rockwell's models, I can offer a certain level of insight about the artist and his collaborators, and that is a great feeling. It is also satisfying to be able to share the story of everyday people, who have found themselves in extraordinary situations.
As I told a reporter from the Nashua Telegraph this week, "I think several people from the Arlington area were unsuspecting of the legacy they would suddenly be carrying with them. They became part of Norman Rockwell’s world and became more aware of this lasting impact as generations went on." As a sweet side note, Mary's granddaughter Hillary went on to intern with us at Norman Rockwell Museum.
The last time I saw Mary was in 2013, when she attended one of the Museum's model reunions (her arrival always seemed treated like "royalty" by our visitors). She looked great and was gracious as always, signing autographs and posing for photos. A rather reserved woman, I think she just accepted this larger than life "celebrity" that she became associated with, and was happy to share her memories with an appreciative public. "It was a privilege to be able to sit for Norman Rockwell and be able to do all these things, because he was quite an artist," she told me. "I got quite a bit out of it."
Related Links:
"Mary Keefe, Model for Rockwell’s ‘Rosie the Riveter,’ Dies at 92," The New York Times, April 24, 2015
"One-time Nashua resident who posed as 'Rosie the Riveter' dies," Nashua Telegraph (subscription only), April 24, 2015
"Rockwell Museum Remembers Mary Doyle Keefe, a.k.a. 'Rosie the Riveter" (video interview), Time Warner Cable News, Albany, NY, April 23, 2015
"Rockwell Museum Remembers Rosie The Riveter Model" (includes audio clips/interview), WAMC Northeast Public Radio, April 23, 2015
My Facebook Post for Norman Rockwell Museum (includes photo and fan tributes), April 22, 2015
"Remembering Rosie The Riveter," my blog post for Norman Rockwell Museum website, April 22, 2015
Several weeks later she received a call from Rockwell, apologizing for changing her petite frame into the hefty, muscular figure (inspired by Michelangelo's painting of the Prophet Isaiah on the ceiling of the Sistene Chapel). She seemed to take it in stride, despite the occasional ribbing. The illustration appeared on the May 29, 1943 cover of The Saturday Evening Post, becoming a beloved symbol for women who joined the workforce during World War II.
It is amazing to see how Norman Rockwell's images continue to resonate to this day. Shortly after hearing the news of Mary's passing, I started to receive numerous press calls at the Museum looking for comment and more information. Today's New York Times features an article, which includes excerpts from my 2002 interview; and I have also shared audio from that interview with such radio outlets as WAMC, our local NPR station, as well as Hartford's WTIC (coincidentally, where I once interned during college).
A blog post I created on our website has been cited by numerous sources, and my Facebook post about the news has set a record for us (currently reaching over 2 million 200 thousand people, with over 9700 likes and 15,470 shares). Our Facebook fans have been posting comments of appreciation and even archival photos of family members who served as real-life "Rosies" or modern-day tributes.
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| With "Rosie," August 2012 at Norman Rockwell Museum. Photo ©Jeremy Clowe. All rights reserved. |
As I told a reporter from the Nashua Telegraph this week, "I think several people from the Arlington area were unsuspecting of the legacy they would suddenly be carrying with them. They became part of Norman Rockwell’s world and became more aware of this lasting impact as generations went on." As a sweet side note, Mary's granddaughter Hillary went on to intern with us at Norman Rockwell Museum.
The last time I saw Mary was in 2013, when she attended one of the Museum's model reunions (her arrival always seemed treated like "royalty" by our visitors). She looked great and was gracious as always, signing autographs and posing for photos. A rather reserved woman, I think she just accepted this larger than life "celebrity" that she became associated with, and was happy to share her memories with an appreciative public. "It was a privilege to be able to sit for Norman Rockwell and be able to do all these things, because he was quite an artist," she told me. "I got quite a bit out of it."
Related Links:
"Mary Keefe, Model for Rockwell’s ‘Rosie the Riveter,’ Dies at 92," The New York Times, April 24, 2015
"One-time Nashua resident who posed as 'Rosie the Riveter' dies," Nashua Telegraph (subscription only), April 24, 2015
"Rockwell Museum Remembers Mary Doyle Keefe, a.k.a. 'Rosie the Riveter" (video interview), Time Warner Cable News, Albany, NY, April 23, 2015
"Rockwell Museum Remembers Rosie The Riveter Model" (includes audio clips/interview), WAMC Northeast Public Radio, April 23, 2015
My Facebook Post for Norman Rockwell Museum (includes photo and fan tributes), April 22, 2015
"Remembering Rosie The Riveter," my blog post for Norman Rockwell Museum website, April 22, 2015
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