Yesterday I spent some time sketching in my sketchbook− something I haven't done nearly enough of lately. I put on
Bombay Bicycle Club's latest album and just let my mind wander... it felt good. There was a purpose though− I was working out ideas for a logo for my independent business as a video producer/artist/all-around Renaissance man. It was something I have been considering for awhile, but finally embarked on after an assignment for my graphic design class.
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©Jeremy Clowe. All rights reserved. |
As I mentioned in a post last week, it was difficult to just jump into logo design on the computer, trying to navigate Illustrator and choose a suitable font. Sketching out some ideas felt more natural to me... I used to doodle all the time, and this was very much in that vein. Somewhere along the way you can get sort of hung up on everything being perfect, and I think that's where I have faced the biggest challenge to my natural instinct to draw.
Logos are sort of different. I could just relax, and not worry about anything being too perfect, clever, or final. It was good fun to just brainstorm... I just need to allow myself to do it− take time to do it. I only really went online to look up some ideas that had been used before for videographers and filmmakers, and on a couple sites dedicated to logos:
www.logopond.com had some fun stuff.
So I'm trying to play off the name Blue-Eyed Soul Productions− I guess that's my new "company name" (I was using
jcloweproductions for awhile, but I'm not sure that's so original... only chosen because a lot of my friends had been calling me JClo-- you know, that's me... Jeremy on the block... yo). There were a few reasons to choose Blue-Eyed Soul... firstly because of my sparkling blue eyes (at least that's what my girl says), and second because it plays off the idea of soulful music and culture− sort of an attitude I aspire to... honest, deep, classic.
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Careful about that foot-long deal...
Design by www.tshirtbordello.com |
Hey, speaking of class, I thought this logo parody was hilarious. I just found it last night. It's funny, because I was talking with my instructor at the end of class last week about how lame the Subway logo is. Yeah, I get it... the arrows... this way for subs, right... but there are better logo designs that actually make me hungry. I mean, I like Subway, but the logo is sort of like the food I guess− nothing really out of the ordinary.
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Design by Louise Fili.
All rights reserved. |
One of my classmates did a report the other week on the graphic designer
Louise Fili, who does a lot of work for food companies. She brings sort of an old-fashioned (in a good way), Art Deco, Italian/French sensibility to her work. I don't remember eating any of the products displayed on her website, but because of her design, they all appear high quality and like they would be quite tasty.
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The Mermaid Oyster Bar. Design by Louise Fili.
All rights reserved. |
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Chipotle poster design by Invisible Creature.
www.invisiblecreature.com/All rights reserved. |
Another example is the restaurant chain Chipotle. I have never stepped foot in one of these eateries, but a couple of their "farm to table" designs have been catching my eye lately. I think I would be inclined to stop in for a bite if I was in the area. Hey, if it works for Willie Nelson...
It's funny what good design can do. Now if I can only make my work appear just as appetizing to clients and the general public...
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